June 2017

RACE TO SEE NEW ASCOT SHOW HOME AT IMPERIAL ROW

The nation’s love of horseracing is as strong as ever, with the sport having been revealed as the second-best attended in Britain in 2016.[1] Royal Ascot, which takes place this week, proved particularly popular last year, being not only the most-attended horseracing festival, but also drawing the third highest number of attendees of any live sporting event.[2] For avid racegoers keen to be close to the action, a brand new show home has just opened at Imperial Row, an exclusive development by Spitfire Bespoke Homes, less than a mile from Ascot Racecourse.

Imperial Row comprises four individually-gated, detached residences just a few minutes’ walk from Ascot High Street. Each home has been carefully designed and crafted, offering luxury living in one of Berkshire’s most desirable locations. Set against a mature landscaped backdrop, the properties combine the best in state-of-the-art modern features and timeless design.

Tony Walker, Associate at Strutt & Parker, comments: “Horseracing is a firm favourite in the UK, and Royal Ascot is arguably the jewel in the racing calendar’s crown. Occupying a prime position in the highly sought-after town of Ascot, just a short walk from its world-renowned racecourse, life on Imperial Row is perfect for enjoying Royal Ascot and the various other racedays throughout the year. Properties close to racecourses are incredibly popular, regularly outperforming homes in the wider local area, and these spectacular new houses offer exceptional design and specification befitting their outstanding location.

Imperial Row’s new five-bedroom show home, Kensington, offers over 4,800 sq. ft. of elegantly appointed living accommodation set over three floors, and a detached double garage. Accessed by a grand entrance hall, the ground floor includes an expansive kitchen/family/breakfast room, which extends from the front to the rear of the house. The bespoke kitchen by Lida Cucina features a curved quartz worktop, a full range of Miele appliances that includes a steam oven, and full width bi-fold doors opening onto the landscaped garden.

There is also a spacious formal dining room, drawing room and a study as well as a separate utility room, with appliances set off the floor in bespoke cabinetry. On the first floor, the master suite boasts a large dressing room, and luxurious en-suite bathroom. Each of the other three bedrooms on the first floor also benefits from its own en-suite bathroom, with contemporary white Villeroy & Boch sanitary ware, and high-quality Hans Grohe chrome fixtures and fittings. The top floor is home to the fifth bedroom and bathroom, and the leisure suite or media room, which is the perfect teenage hangout.

Located just off the London Road, Imperial Row is conveniently located close to Ascot’s thriving town centre, with a mix of high-street shops, independent boutiques, cafes and restaurants. Surrounded by leafy parkland and rolling countryside, Imperial Row is also within easy walking distance of Ascot train station, where frequent services into London Waterloo takes around an hour, making Ascot a popular choice with commuters.

Find out more about Imperial Row. Kensington at Imperial Row is on the market for £2,895,000. For further information and to book a private viewing, please contact selling agents Strutt & Parker on 01344 623411 and at sunningdale@struttandparker.com or Savills on 01344 295375 and at apearson@savills.com

[1] http://racecourseassociation.co.uk/racing-beats-the-crowd-when-it-comes-to-a-day-out/

[2] https://www2.deloitte.com/uk/en/pages/press-releases/articles/70m-tickets-sold-for-uk-sports-event.html

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